Top 5 Film & Television Apps in New Zealand: Q1 2023 Performance

In the first quarter of 2023, the top 5 film and television applications in New Zealand demonstrated diverse performance trends across downloads, revenue, and active users. Here's a closer look at the performance of Netflix, TVNZ+, Disney+, Amazon Prime Video, and Lightbox NZ.

Netflix experienced a steady increase in weekly revenue, peaking at approximately $23.2K in the week of January 23. Weekly downloads showed a downward trend, starting from 11.2K in late December and dropping to around 6.7K by the end of March. Active users fluctuated, reaching a high of 761.8K in early January and ending the quarter at approximately 588.6K.

TVNZ+ saw a significant spike in weekly downloads, particularly in the week of February 20, reaching 18.4K. Active users also increased, peaking at 34.3K in the same week. The app maintained a consistent level of active users around 21K to 24K for most of the quarter.

Disney+ recorded the highest weekly revenue among the top 5 apps, with a peak of $157.6K in the first week of January. Weekly downloads remained relatively stable, fluctuating between 5.9K and 8.9K. Active users saw a peak at 290.5K in early January and maintained a strong presence with around 254.2K by the end of March.

Amazon Prime Video showed consistent weekly revenue, peaking at $33.7K in the week of February 27. Downloads ranged from 5.4K to 7.9K throughout the quarter. Active users remained steady, fluctuating between 92.9K and 98.3K.

Lightbox NZ had a consistent number of active users, staying around 57K to 63K. Weekly downloads showed a slight decline, starting from 5.1K in late December and dropping to 3.5K by the end of March.

These insights are based on data from Sensor Tower. For more detailed analytics and information, visit Sensor Tower.